Our Story

We don't just make Jackets.
We keep traditions alive.

Zoshak was born from a conviction that beautiful things should be made by people who are respected, paid fairly, and celebrated — not hidden.

Our Story
12+ Artisan Families
500+ Happy Customers
500yr Old Craft Tradition
The workshop, JaipurThe workshop, Jaipur
Natural dye processNatural dye process
Hand-carved blocksHand-carved blocks
How It Began

A market in Jaipur.
A bag that changed everything.

In 2023, our founder walked through the lanes of Jaipur's old city and came across a woman quilting a bag by hand — patterns so intricate, so alive, that it stopped her in her tracks.

That moment was the beginning of Zoshak. A name that means 'one who adorns' in Farsi — because we believe the people who make beautiful things deserve to be adorned as much as the people who wear them.

Today we work with 12 artisan families across Jaipur, each with their own speciality. We pay above market rates, we credit our makers, and we tell their stories.

What We Stand For

Our values

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Fair & Transparent

Every artisan we work with earns at least 3× the local market rate. We publish our pricing breakdown so you know exactly where your money goes.

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Naturally Made

We use only natural cotton, plant-based dyes, and zero synthetic materials. Everything we make is biodegradable.

Truly Handmade

No machines. No factories. Every item is made entirely by hand. Slight variations are a mark of authenticity, not a flaw.

Meet the Makers

The hands behind your bag

Ramesh KumarMaster Block Printer

Ramesh Kumar

Block Printing

Ramesh learned block printing from his father at age 8. His family has been printing fabric in Jaipur's Sanganer district for four generations.

⏱ 34 years of craft

Sunita DeviMaster Quilter

Sunita Devi

Hand Quilting

Sunita runs a small workshop in her home with five other women from her neighbourhood. She is also our head of quality control.

⏱ 22 years of craft

Mohan LalNatural Dye Specialist

Mohan Lal

Natural Dyeing

Mohan sources indigo from local farms and turmeric from Rajasthan's spice markets. Every colour in a Zoshak bag comes from plants — never chemicals.

⏱ 28 years of craft

Every purchase is a
vote for slow fashion.

When you buy from Zoshak, you're directly supporting the livelihood of artisan families and keeping centuries-old crafts alive.

Shop the Collection →