Wear the oldest protection in the world. Look incredible doing it.
The Nazar — Evil Eye Embroidered Velvet Jackets
The Nazar — Evil Eye Embroidered Velvet Jackets
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In Rajasthan, the evil eye is not a trend. It is a 5,000-year-old belief — that a single powerful gaze can protect you from everything the world throws your way.
We turned that belief into a jacket.
The Nazar is hand-embroidered by master craftspeople in Jaipur's old city, using a chain-stitch technique passed down through generations. The centrepiece is a dramatic oversized eye motif that stretches across the full front of the jacket — iris layered in contrasting thread colours, surrounded by bold radiating lines that travel from the collar all the way down to the hem.
It is maximalist. It is ancient. It is completely unlike anything you have ever worn.
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THE DETAILS THAT MATTER
✦ Fabric — Rich cotton velvet exterior. Soft stripe-cotton lining inside (reversible styling possible)
✦ Embroidery — 100% hand chain-stitched. No machines. Each eye motif takes a skilled artisan 6–8 hours to complete
✦ Coverage — Front panels, back, both sleeves. The embroidery wraps around you completely
✦ Silhouette — Relaxed, oversized boxy fit. Flared bell sleeves. Stand collar. Open-front or zip closure (varies by colour)
✦ Lining — Classic stripe cotton interior. A beautiful contrast surprise when you open the jacket
✦ One of a kind — Because every stitch is placed by hand, no two jackets are exactly identical. Yours is entirely unique
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AVAILABLE COLOURWAYS
🩷 The Nazar Pink — Pink velvet · Green rays · Teal & red eye 🖤 The Nazar Midnight — Charcoal · Teal rays · Pink & blue eye
💙 The Nazar Blue — Electric blue · Brown rays · Pink & yellow eye 🩵 The Nazar Sage — Soft teal · Chocolate rays · Forest green eye 🌊 The Nazar Ember — Turquoise · Brown rays · Crimson & rose eye 🌑 The Nazar Dusk — Slate navy · Pink rays · Pink & teal eye
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THE ARTISAN BEHIND YOUR JACKET
Every Nazar jacket is made in a small workshop in Jaipur, Rajasthan — the same city where embroidery has been a living art form for over five centuries.
The artisans who make these jackets are not factory workers. They are craftspeople who have spent decades mastering a single technique. When you buy a Nazar jacket, a meaningful portion of what you pay goes directly to them — above market rate, every time.
This is not fast fashion. This is the opposite of fast fashion.
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SIZE & FIT
One size — designed to fit S through L as a relaxed, slightly oversized layer. Fits XS as a statement oversized piece. Fits XL with a closer, more structured feel.
Length: Cropped to hip Sleeve: Full length, flared at cuff
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CARE
Hand wash in cold water with mild detergent. Press gently — do not wring. Dry flat in shade. The velvet will soften beautifully with wear.
Free worldwide shipping on orders above $50. Easy returns within 14 days. Ships from Jaipur, Rajasthan, India.
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